How to Find the Answer:
- Identify your target market and the problems your products/services will solve.
- Create a prototype or concept of your solution (products/services).
- Meet/talk with sample target customers to determine their interest in paying for your solution.
What MyBizPath® Does for You
MyBizPath® helps you focus your products and services on satisfying real customers' needs and wants that they are willing to pay you for.
1. Identify Your Target Market and the Problems Your Products/Services Will Solve
- MyBizPath® provides you the template to define your target market.
- Your MyBizPath® advisor provides you guidance in defining a solution to a target market that is broad enough to support your business but specific enough not to waste a lot of money on marketing to people who will not likely buy from you.
2. Create a Prototype or Concept of Your Solution
- MyBizPath® provides you the focus in developing a solution that is likely to satisfy a real market need.
- Your MyBizPath® advisor acts as a sounding board in your development of your prototype or concept solution.
3. Meet/Talk With Sample Target Customers to Determine Their Interest in Paying for Your Solution
- Your MyBizPath® advisor helps you develop questions to ask your sample target customers.
- MyBizPath® provides you templates to keep track of your discussions with sample target customers.